I run digital ads for businesses that need to reach a specific group of people.
If you’ve ever wished you could send your ad to a specific list of homes, or to the people who walked into a specific building, or to viewers of a specific streaming app — that’s the kind of work I do. It’s a different lever than Facebook and Google, and it answers a question those platforms can’t really answer: did the people I cared about actually show up?
How this is different from the usual
Most digital advertising targets behavior — what someone clicked, searched, or watched. I take a different approach. By matching physical addresses to IP addresses, ads are delivered directly to real households, not browser profiles or cookie pools that follow someone from device to device.
That means no third-party cookies, no guesswork about who's actually in the room, and no wasted spend on bot traffic or misidentified users. The audience is built from real-world data — a street address — and the ad follows the internet connection tied to that home. It's more like direct mail precision, applied to digital advertising.
The result is a cleaner, more accountable targeting strategy that holds up even as browsers phase out cookies and privacy regulations tighten. You know where your audience lives. The ads find them there.
What I do
Banner ads to specific addresses [Display]
Upload a list of home or business addresses and Spencer Jenkins Consulting matches them to IP addresses to serve display ads to every device in those households — phones, tablets, laptops, smart TVs. No cookies, no behavioral guesswork. This is especially useful for activating a direct mail list you're already paying for, winning back lapsed customers, or reaching new movers before your competitors do. If you have an address, you have an audience.
Geofencing & venue replay [Location]
Draw a virtual boundary around any physical location — a competitor's storefront, a conference venue, a neighborhood, a stadium. Anyone who enters that boundary gets added to your audience and served your ad. Venue replay extends the window, following those same people with ads for days after they leave. It's how Spencer Jenkins Consulting turns foot traffic into a targetable audience, even after the event is over.
Ads on streaming TV [CTV/OTT]
Run 15- or 30-second video ads on platforms like Hulu, Peacock, and Roku. Unlike traditional TV buys, these ads can be targeted by address list, geography, or demographic — so you're not paying for eyeballs that don't matter to your business. Built-in attribution tracking shows which households saw your ad and then visited your location or website, giving you a direct line between your spend and real-world results.
New movers & list match [Direct Response]
Two of the highest-intent audiences in advertising. New movers are actively making purchasing decisions — new doctors, new gyms, new restaurants — and reaching them in that window is enormously valuable. List match lets you take your existing customer database and serve ads directly to those people across their devices. Both tactics are precise, efficient, and difficult to replicate on platforms like Facebook that rely on self-reported data.
Social media strategy and oversight [Social & Influencer]
For businesses that know they need a social presence but don't have the bandwidth to do it well. Spencer Jenkins Consulting handles account management, content strategy, and influencer program oversight — building a coherent voice across platforms and making sure your social activity actually connects to your broader marketing goals. This isn't posting for the sake of posting. It's a managed strategy that works alongside your paid media to build community and extend reach.
How do I do it?
Step 01: Strategy
We start by figuring out who you actually want to reach and what you want them to do. That shapes everything — the audience, the timing, the creative direction.
Step 02: Audience
I build the targeting list. Depending on the campaign, that might mean address lists, location data, CTV viewer profiles, or a combination. I’ll tell you what makes sense for your goal.
Step 03: Creative
You can bring your own creative, or I can connect you with someone who can build it. Ads need to meet spec requirements for each platform — I’ll give you what you need.
Step 04: Reporting
When the campaign ends, you get a real report: impressions, reach, click-through rate, and — where applicable — household visit data that shows whether the people you targeted actually showed up.
Who even wants this?
Local and regional businesses
Restaurants, clinics, law firms, real estate agencies, home services, retail shops. If your customers are people who live or work within a reasonable drive of your location, address-based targeting is one of the most efficient ways to reach them. You're not paying for impressions in zip codes that will never walk through your door.
Political and advocacy campaigns
Voter contact, issue advocacy, and turnout efforts. I can build audiences by precinct, by voter file list, or by issue affinity — reaching the exact households that matter to your race or cause. Attribution tracking shows who showed up to vote or attended your event, giving campaigns a feedback loop that most digital advertising can't offer.
Frequently Asked Questions
-
Most campaigns start at $1,500–$3,000 for a 30-day run. The minimum for display or CTV is usually around $1,000 in media. Social media management is priced separately and depends on scope. I’ll give you a specific number after we talk.
-
Facebook and Google let you target by interest, behavior, and keyword. I target by address, location visit, and streaming device. Different data, different reach, different attribution. They’re complementary, not competing.
-
You can bring finished creative (banner ads, video) or I can connect you with a designer or video producer. I’ll give you the specs you need for each platform.
-
For account management clients, I focus on strategy, oversight, scheduling, and reporting — not content creation. I can refer you to content creators if needed. For influencer programs, I manage the partnership and the campaign, not the individual posts.
-
Display and CTV campaigns run for 30 days and typically show traffic or visit results within the first two weeks. Social media strategy takes 60–90 days to get traction. I’ll set expectations at the start based on your specific goal.
-
Yes. The targeting methods I use (address lists, location data, CTV targeting) are based on anonymized household-level data, not personally identifiable information. They comply with applicable privacy laws and platform standards.
-
Probably not. If two businesses are direct competitors in the same market, I won’t run campaigns for both. I’ll tell you upfront if that’s the case.
Now what?
Tell me who you’re trying to reach!
Send me a few sentences about your business, your goal, and who you’re trying to reach. I’ll follow up within one business day.
Email: spencer@spencerjenkins.com