I run digital ads that actually locate the people you’re trying to reach.

If you’ve ever wished you could send your ad to a specific block, a specific living room, or the people who walked into your competitor’s store last Saturday. That’s the work. I target by address, not by guesswork. It’s a different lever than Facebook or Google, and it answers a question those platforms can’t really answer: did the people I cared about actually show up?

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How this is DIFFERENT from the usual?

Most digital ads chase behavior, clicks, searches, watch history. IP targeting works from a different starting point. A street address gets matched to an IP address, and the ad follows the internet connection tied to that home.

I don’t use cookies, device-hopping profiles, and you won’t wasted spend on bots or the wrong person. And as privacy rules tighten and cookies fade out, the targeting still works. You know where your audience lives. The ads reach them there.

What I do

Banner ads to specific addresses [Display]

Upload a list of home or business addresses and I match them to IP addresses to serve display ads to every device in those households including phones, tablets, laptops, and smart TVs. This is especially useful for activating a direct mail list you're already paying for, winning back lapsed customers, or reaching new movers before your competitors do.

Geofencing & venue replay [Location]

Draw a virtual boundary around any physical location including a competitor's storefront, a conference venue, a neighborhood, a stadium. Anyone who enters that boundary gets added to your audience and served your ad. Venue replay extends the window, following those same people with ads for days after they leave. That’s how I turn foot traffic into a targetable audience, even after the event is over.

Ads on streaming TV [CTV/OTT]

Run 15- or 30-second video ads on platforms like Hulu, Peacock, and Roku. Unlike traditional TV buys, these ads can be targeted by address list, geography, or demographic so you're not paying for eyeballs that don't matter to your business.

New movers & list match [Direct Response]

Two of the highest-intent audiences in advertising. New movers are actively making purchasing decisions including new doctors, new gyms, and new restaurants. Reaching them in that window is enormously valuable. List match lets you take your existing customer database and serve ads directly to those people across their devices. Both tactics are precise, efficient, and difficult to replicate on platforms like Facebook that rely on self-reported data.

Social media strategy and oversight [Social & Influencer]

For businesses that know they need a social presence but don't have the bandwidth to do it well. I handle account management, content strategy, and influencer program creation and oversight.

How do I do it?

Step 01: Strategy

First, we figure out who you want to reach and what you want them to do. That drives every decision from there.

Step 02: Audience

From there, I build the targeting list. That might mean address lists, location data, CTV viewer profiles, or some mix of all three. I'll tell you what fits your goal.

Step 03: Creative

Bring your own ads or I can connect you with someone who builds them. Either way, I'll make sure everything meets spec before anything goes live.

Step 04: Reporting

When the campaign wraps, you get a real report. Impressions, reach, click-through rate, and where applicable, visit data showing whether the people you targeted actually showed up.

Who even wants this?

Local and regional businesses

Restaurants, clinics, law firms, real estate agencies, home services, retail shops. If your customers are people who live or work within a reasonable drive of your location, address-based targeting is one of the most efficient ways to reach them. You're not paying for impressions in zip codes that will never walk through your door.

Political and advocacy campaigns

Voter contact, issue advocacy, and turnout efforts. I can build audiences by precinct, by voter file list, or by issue affinity — reaching the exact households that matter to your race or cause. Attribution tracking shows who showed up to vote or attended your event, giving campaigns a feedback loop that most digital advertising can't offer.

Frequently Asked Questions

  • Most campaigns start at $1,500–$3,000 for a 30-day run. The minimum for display or CTV is usually around $1,000 in media. Social media management is priced separately and depends on scope. I’ll give you a specific number after we talk.

  • Facebook and Google let you target by interest, behavior, and keyword. I target by address, location visit, and streaming device. Different data, different reach, different attribution. They’re complementary, not competing.

  • You can bring finished creative (banner ads, video) or I can connect you with a designer or video producer. I’ll give you the specs you need for each platform.

  • For account management clients, I focus on strategy, oversight, scheduling, and reporting — not content creation. I can refer you to content creators if needed. For influencer programs, I manage the partnership and the campaign, not the individual posts.

  • Display and CTV campaigns run for 30 days and typically show traffic or visit results within the first two weeks. Social media strategy takes 60–90 days to get traction. I’ll set expectations at the start based on your specific goal.

  • Yes. The targeting methods I use (address lists, location data, CTV targeting) are based on anonymized household-level data, not personally identifiable information. They comply with applicable privacy laws and platform standards.

  • Probably not. If two businesses are direct competitors in the same market, I won’t run campaigns for both. I’ll tell you upfront if that’s the case.

Now what?

Tell me who you’re trying to reach!

Send me a few sentences about your business, your goal, and who you’re trying to reach. I’ll follow up within one business day.

Email: spencer@spencerjenkins.com