Hi, I’m Spencer.
For eight years I built Queer Kentucky into a nationally recognized publication covering LGBTQ+ life across the Bluegrass, and led their newsroom as Editor-in-Chief from March 2018 until March 2026. I came away with a GLAAD nomination, bylines at Queerty, Sniffies HUSH, So.Gay, Archer, and Louisville Magazine, and a pretty firm conviction that the best ads and the best stories do the same job: find the right people and tell them something true.
Now I run a digital strategy consultancy for mission-driven organizations, political campaigns, and local businesses who need their message to land in specific places: specific neighborhoods, specific living rooms, specific streaming devices. I specialize in IP-based household targeting, geofencing, venue replay, and connected TV, tools that bring direct-mail precision into the digital age. I also handle social strategy, content direction, and influencer oversight for clients who’d rather have one person who actually gets it than an agency that doesn’t.
Whether you’re running for office, opening a restaurant, or rallying donors, I’d love to hear what you’re up to.
Why this work?
A decade in queer media taught me that good strategy and good storytelling are the same: knowing exactly who you’re talking to, and why they should care. Whether the audience is queer Kentuckians who need to know an event is for them, or new homeowners who haven’t picked a vet yet, the principle holds: be specific, be honest, be where they actually are.
Say hi.
If you’ve got a story you’d like to share, business to promote or a connection you’d like to make, drop it in this form, and I will get back to you.
For email inquiries:
Spencer@spencerjenkins.com